Nature meets neuroscience.
Real fruit, vegetables, roots and plant extracts. Freeze-dried to preserve 90% of the nutrients. Pre-filled in a bamboo straw. Pour, mix, drink.
Select any hotspot on the body to discover what Xstraw does there and which blend targets it.
Nature meets neuroscience in your cup. Freeze-dried, micronized whole-ingredient nutrition — designed for how your body actually absorbs.
Lion's Mane, Matcha and Bacopa — three of the most studied cognitive botanicals — working together as whole freeze-dried ingredients.
Nerve growth factor · L-Theanine calm focus · Memory consolidation
Nerve growth & neuroplasticity
Lion's Mane hericenones stimulate NGF production — supporting the brain's ability to form and maintain connections.
Calm, sustained focus
Matcha L-Theanine and EGCG deliver clean energy without the crash. No synthetic caffeine, no jitters.
Memory & learning
Bacopa bacosides have been studied for decades for their role in memory consolidation and recall speed.
Recommended blends
Anthocyanins, Vitamin C and polyphenols from real berries — the compounds that colour the straw are the same ones protecting your skin.
Collagen protection · Antioxidant shield · Anti-inflammatory
Collagen protection
Amla and Camu Camu provide stable Vitamin C — the essential cofactor for collagen synthesis — from whole food, not ascorbic acid.
Deep antioxidant defence
Blackberry and strawberry anthocyanins neutralise free radicals that break down skin structure and accelerate ageing.
Reduced inflammation
Holy Basil ursolic acid and mango mangiferin calm systemic inflammation — one of the primary drivers of dull, reactive skin.
Recommended blends
Watermelon rind delivers 3–4× more L-Citrulline than the flesh. Pomegranate punicalagins are among the most potent vascular antioxidants studied.
Nitric oxide pathway · Vascular integrity · Endurance
Nitric oxide production
L-Citrulline from watermelon rind converts to arginine, which drives nitric oxide synthesis — relaxing blood vessels and improving circulation.
Vascular antioxidant protection
Pomegranate punicalagins protect the endothelium — the inner lining of blood vessels — from oxidative damage.
Endurance & recovery
Schisandra schisandrins reduce exercise-induced oxidative stress, supporting sustained physical output and faster recovery.
Recommended blends
Bromelain, prebiotic fibre and digestive enzymes — all from whole freeze-dried fruit and roots, delivered in their natural food matrix.
Prebiotic fibre · Digestive enzymes · Microbiome support
Digestive enzyme activity
Bromelain from pineapple and amylase from mango are active proteolytic and carbohydrate-digesting enzymes — only preserved through freeze-drying.
Prebiotic gut support
Bamboo inulin and green banana resistant starch feed beneficial gut bacteria, supporting a diverse and healthy microbiome.
Gut motility & comfort
Ginger gingerols are clinically recognised for reducing nausea and supporting smooth gut motility without irritation.
Recommended blends
Amla, Camu Camu and Holy Basil — three of the most Vitamin C-dense and adaptogenic whole foods on earth, working in synergy.
Stable Vitamin C · Adaptogenic · Cellular defence
Highest-density Vitamin C
Amla emblicanins stabilise Vitamin C far better than ascorbic acid — remaining active even after processing. Camu Camu amplifies the effect.
Cortisol & stress modulation
Holy Basil ursolic acid is an adaptogen that helps regulate cortisol — chronic stress being one of the primary suppressors of immune function.
Cellular oxidative defence
Blackberry and mango polyphenols protect immune cells from oxidative damage, keeping the body's first-line defences intact.
Recommended blends
Tart cherry natural melatonin, chamomile apigenin and lemon balm GABA modulation — sleep support from whole botanicals, not synthetic hormones.
Natural melatonin · GABA pathway · Muscle relaxation
Natural sleep onset
Tart cherry is one of the few whole foods with measurable natural melatonin — supporting sleep onset without the grogginess of synthetic supplements.
Deep sleep quality
Chamomile apigenin binds GABA-A receptors — the same pathway as pharmaceutical sleep aids — but gently, from a whole flower.
Overnight muscle recovery
Magnesium from cold-pressed pumpkin seed supports muscle relaxation and is critical for protein synthesis during sleep.
Recommended blends
The “food matrix effect” is one of the most robust findings in nutritional science. Nutrients inside whole foods come with natural co-factors, fibre, and thousands of phytochemicals that determine how—and how much—your body actually absorbs them. Strip those away and you have a supplement. Keep them intact and you have Xstraw.
Higher mortality with daily multivitamins
A landmark 2024 NIH study followed 390,000 healthy adults for 20 years. Daily multivitamin users had a statistically significant higher risk of death—not lower. The authors concluded nutrients should come from food, not pills.
Isolated beta-carotene raises cancer risk
Beta-carotene supplements increased lung cancer risk in smokers in a major clinical trial—while the same compound from carrots and sweet potatoes consistently reduces cancer risk. Same molecule. Completely different outcome without the food matrix.
Whole tomato outperforms lycopene pills
A meta-analysis comparing whole-tomato products to lycopene supplements found whole foods significantly more effective at preventing chronic disease. Lycopene works in synergy with the hundreds of other compounds in a tomato. In isolation, it loses much of its power.
You look like someone who makes good choices. Clearly, you read the ingredient list.
Clarity + Focus
Tart Green Apple — Flow
Green Apple
Lion's Mane
Matcha
Bacopa Monnieri
Holy Basil
Lemon
Focus · Memory · Clarity
→Immunity + Gut Health
Deep Forest Berry — Core
Strawberry
Mango
Blackberry
Amla
Holy Basil
Immune · Gut · Cellular
→Sleep + Recovery
Midnight Berry — Reboot
Blackberry
Black Cherry
Acai Berry
Tart Cherry
Chamomile
Lemon Balm
Pumpkin Seed
Lemon
Sleep · Recovery · Relaxation
→Blood Flow + Endurance
Electric Watermelon — Rise
Watermelon Flesh
Watermelon Rind
Pitaya
Raspberry
Lemon
Pomegranate
Schisandra
Blood Flow · Endurance · Vascular
→Metabolism + Digestion
Spiced Pineapple — Equilibrium
Pineapple
Mango
Meyer Lemon
Ginger Root
Turmeric Root
Cardamom
Black Pepper
Metabolism · Digestion · Warmth
→Full Spectrum Daily
Omnia — The One
Mango
Pineapple
Camu Camu
Amla
Broccoli Sprouts
Spinach Sprouts
Ginger Root
Acai Berry
Schisandra
Cordyceps
Bacopa
Ginkgo
Orgen-B®
Bamboo Fiber
Green Banana Flour
Magnesium
Vitamin D3
Sesbania
Guava Leaf
Lemon
Monk Fruit
Full Spectrum · Daily Driver
→Every ingredient. What it is, where it comes from, and what it actually does. Click any ingredient to read the science.
Amylase · Mangiferin · Vit C
One of the most enzyme-rich fruits on earth. Amylase breaks down carbohydrates before they reach your stomach. Mangiferin — a xanthonoid unique to mango — is one of the most studied anti-inflammatory polyphenols in tropical medicine. Freeze-dried to preserve both enzyme activity and the phytochemical matrix intact.
Bromelain · Vit C · Manganese
Bromelain is a proteolytic enzyme complex that digests protein and survives the digestive tract to enter circulation. Anti-inflammatory, mucolytic, and clinically studied for reducing post-exercise swelling. Only preserved through freeze-drying — heat destroys it entirely. One of the rare food enzymes with systemic effect.
Pelargonidin · Ellagic acid · Fibre
Pelargonidin — the anthocyanin giving strawberries their red — is one of the most bioavailable berry pigments. Gut bacteria convert ellagic acid into urolithins, compounds linked to mitochondrial health and muscle recovery. The whole berry fibre matrix is essential for this conversion to occur — absent in any extract.
Anthocyanins · Vit K · Omega-3
Among the highest anthocyanin density of any berry. Cyanidin-3-glucoside crosses the blood-brain barrier and has been studied for neuroprotection. The seeds contain omega-3 alpha-linolenic acid only present in whole-berry formats. Vitamin K2 precursors support bone mineralisation alongside the polyphenol matrix.
Lycopene · L-Citrulline · Potassium
One of the few non-tomato sources of lycopene — a carotenoid with strong evidence for cardiovascular and prostate protection. High potassium content supports electrolyte balance during physical exertion. Also contains L-Citrulline, though in lower concentration than the rind which is why Xstraw uses both parts.
L-Citrulline · Chlorophyll · Cucurbitacin
The most overlooked part of the watermelon contains 3–4× more L-Citrulline than the flesh. L-Citrulline converts to L-Arginine in the kidneys, which drives nitric oxide production — the key vasodilatory signal that widens blood vessels and improves oxygen delivery to muscles. Virtually no supplement uses the whole rind.
Betacyanins · Prebiotic oligosaccharides
Dragon fruit betacyanins are a class of red-purple pigments distinct from anthocyanins — rarer and showing strong antioxidant and anti-inflammatory properties. The prebiotic oligosaccharides selectively feed Lactobacillus and Bifidobacterium — two of the most studied beneficial gut bacteria genera.
Ellagic acid · Raspberry ketones · Fibre
Ellagic acid from raspberry is one of the most studied polyphenols for cellular protection — particularly against UV-induced DNA damage. Raspberry ketones are aromatic compounds studied for metabolic effects. The seed fibre forms a gel that slows glucose absorption and modulates the glycaemic response.
Punicalagins · Urolithins · Ellagic acid
Punicalagins are the largest polyphenol molecules found in any fruit — requiring gut bacteria to convert them to urolithins before absorption. Pomegranate has more clinical trials on cardiovascular health than almost any other whole food. The whole fruit contains compounds entirely absent from commercial juice.
Anthocyanins · Natural melatonin · Quercetin
One of the few whole foods with measurable melatonin content — not precursors, but the hormone itself. Combined with anthocyanin anti-inflammatory activity, it creates a dual pathway for sleep quality and overnight recovery. Used in elite sports recovery protocols for reducing delayed-onset muscle soreness.
Natural melatonin · Anthocyanins · COX-2 inhibitors
Montmorency tart cherry is the most studied whole food for sleep and recovery. Melatonin content is well-established in clinical trials. Quercetin and cyanidin glycosides act as COX-2 inhibitors — the same pathway as ibuprofen — without the gastric side effects. Athletes use it to reduce muscle soreness and improve sleep duration.
Anthocyanins · Omega-3 · Oleic acid
One of the highest ORAC values of any food. Uniquely contains significant omega-3 and omega-6 fatty acids alongside anthocyanins — a rare fat-soluble antioxidant matrix. The combination creates a self-emulsifying delivery system for fat-soluble compounds in the gut, enhancing absorption of other carotenoids in the blend.
Vit C · Flavonoids · D-limonene
Beyond Vitamin C, lemon peel d-limonene stimulates bile flow and liver enzyme activity. Hesperidin and eriocitrin — lemon flavonoids — have stronger antioxidant activity than Vitamin C alone in clinical comparisons. Used across every Xstraw formula as a brightening agent and bioavailability enhancer for co-present compounds.
Vit C · Ellagic acid · Valine
The highest Vitamin C density of any food on earth — up to 60× more than orange by weight. More importantly, its Vitamin C comes complexed with bioflavonoids that significantly improve absorption compared to synthetic ascorbic acid. Indigenous Amazonian medicine has used it for centuries for immune resilience and energy.
Pectin · Malic acid · Quercetin
Green apple pectin forms a gel in the gut, slowing glucose absorption and feeding beneficial bacteria. Malic acid — responsible for the tartness — is a key intermediate in the Krebs cycle, the cellular energy production pathway. Quercetin in the skin is one of the most bioavailable flavonoids for anti-inflammatory and antiviral activity.
Vit C · Hesperidin · Essential oils
A cross between lemon and mandarin, Meyer lemon has a more complex flavonoid profile — including hesperidin, narirutin, and eriocitrin. Its lower acidity provides pH buffering in formula, making it the ideal brightening agent for Spiced Pineapple without overwhelming the warm spice notes.
Gingerols · Shogaols · Paradols
Gingerols convert to shogaols upon drying — which are more potent and bioavailable. Both are COX-1 and COX-2 inhibitors, anti-nausea agents, and gut motility enhancers. One of the most clinically validated digestive botanicals across virtually every medical tradition. Whole freeze-dried root preserves both gingerols and the volatile oil matrix.
Curcumin · Turmerone · Ar-turmerone
Curcumin bioavailability from isolated extracts is notoriously poor. Whole turmeric root contains turmerone — an essential oil compound that dramatically enhances curcumin absorption by increasing gut permeability to the molecule. Black pepper piperine in the same formula adds a second absorption pathway. This is the food matrix effect in action — the whole is more powerful than any extracted part.
Resistant starch · Pectin · Potassium
Unripe banana is one of the richest sources of resistant starch type 2 — a prebiotic that bypasses digestion entirely and is fermented by colonic bacteria into butyrate. Butyrate is the primary energy source for colon cells and is strongly linked to gut barrier integrity. Upon ripening, the resistant starch converts to sugar — which is why unripe is critical and why no ripe banana product delivers this benefit.
Hericenones · Erinacines · Beta-glucans
Hericenones (fruiting body) and erinacines (mycelium) stimulate Nerve Growth Factor (NGF) synthesis — the protein responsible for neuron growth and maintenance. One of the only natural substances known to cross the blood-brain barrier and directly stimulate NGF. Clinical trials show improvement in mild cognitive impairment. Water-extracted whole mushroom preserves the full compound spectrum.
Cordycepin · Adenosine · Beta-glucans
Cordycepin (3-deoxyadenosine) modulates cellular energy metabolism via adenosine receptors. Traditionally used in Tibetan medicine for altitude adaptation and endurance. Modern research focuses on increasing ATP production and VO2 max. Cordyceps militaris (cultivated) is used instead of C. sinensis (parasitic, endangered) for sustainability and reproducible compound concentration.
Ursolic acid · Eugenol · Rosmarinic acid
Sacred in Ayurveda for over 3,000 years. Ursolic acid modulates cortisol, reduces inflammation, and has demonstrated muscle-preserving properties. Eugenol is a potent COX-2 inhibitor. As an adaptogen, Holy Basil regulates the HPA axis — making it one of the few botanicals with evidence for both cognitive and immune benefits simultaneously.
L-Theanine · EGCG · Natural caffeine
Shade-growing forces the tea plant to produce more L-Theanine and chlorophyll. L-Theanine increases alpha brain wave activity — the state of calm, alert focus. Combined with natural caffeine, it creates "alert relaxation" — focus without anxiety. EGCG is the most studied catechin for metabolism, cardiovascular, and neuroprotective effects. Ceremonial grade freeze-dried powder, no extraction needed.
Bacosides A & B · Brahmine · Saponins
A Medhya Rasayana — brain tonic — in Ayurveda for over 3,000 years. Bacosides enhance synaptic transmission by increasing kinase proteins involved in memory consolidation. Unlike stimulants, Bacopa's benefits are cumulative — most trials show peak effect at 8–12 weeks. Used at 800mg in the Flow formula for focus without the bitterness of higher doses.
Schisandrins · Gomisins · Lignans
The original five-flavour berry of Chinese medicine — sweet, sour, salty, bitter, and pungent simultaneously. Schisandrins are dibenzocyclooctadiene lignans that act as adaptogens, hepatoprotectants, and endurance enhancers. Modulates cortisol while supporting liver enzyme function — a rare dual action. Soviet elite athletes used standardised schisandra extract in their training protocols.
Apigenin · Bisabolol · Chamazulene
Apigenin binds to GABA-A receptors — the same target as benzodiazepines — producing anxiolytic and sedative effects without dependency or grogginess. One of the most direct pharmacological mechanisms of any food compound. Bisabolol enhances skin barrier function. Chamazulene is the compound responsible for chamomile's characteristic blue colour and potent anti-inflammatory activity.
Rosmarinic acid · GABA modulation · Flavonoids
Lemon balm inhibits GABA transaminase — the enzyme that breaks down GABA — effectively increasing GABA availability in the brain. GABA is the primary inhibitory neurotransmitter, the brain's off switch. Rosmarinic acid adds antioxidant and anti-inflammatory activity. A long-standing culinary herb with centuries of European use and an excellent safety profile for Health Canada food classification.
Sulforaphane · Glucoraphanin · Indole-3-carbinol
3-day-old sprouts contain up to 100× more sulforaphane precursor than mature broccoli. Sulforaphane activates the Nrf2 pathway — the master regulator of cellular antioxidant defence. It induces phase II detoxification enzymes in the liver and has the strongest evidence of any food compound for cancer chemoprevention. The myrosinase enzyme needed to convert glucoraphanin to sulforaphane is preserved only in freeze-dried whole sprouts.
Vit K · Folate · Lutein · Zeaxanthin
Sprouted spinach has significantly higher folate and lutein bioavailability than mature leaves. Folate is critical for methylation — the biochemical process underlying DNA repair, neurotransmitter synthesis, and detoxification. Lutein and zeaxanthin are the only carotenoids that accumulate in the macula of the eye, directly protecting against age-related macular degeneration.
Emblicanins · Stable Vit C · Gallic acid
Amla's Vitamin C is complexed with tannins called emblicanins that dramatically stabilise the ascorbic acid — preventing oxidation during processing. This makes amla Vitamin C measurably more stable and bioavailable than synthetic ascorbic acid. Gallic acid is one of the most potent natural antioxidants known, with antiviral, antibacterial, and antiproliferative properties. Revered in Ayurveda as a Rasayana — a rejuvenating substance.
Flavonol glycosides · Terpenoids · Bilobalide
The oldest living tree species — a living fossil unchanged for 270 million years. Ginkgo flavonol glycosides and terpenoids improve peripheral and cerebral circulation by inhibiting platelet-activating factor. One of the most studied botanicals for cognitive decline, with over 400 clinical trials. Water-extracted whole leaf preserves the full terpenoid spectrum including bilobalide, which is poorly represented in many commercial extracts.
Cholecalciferol · CO2-extracted
The only vegan D3 source — extracted from lichen via CO2 or olive oil (no ethanol). Cholecalciferol is 87% more potent than D2 at raising serum levels. D3 receptors are found in virtually every cell in the human body, influencing over 2,000 genes. Deficiency is endemic in northern latitudes. CO2 extraction preserves cholecalciferol alongside its natural oil matrix for enhanced absorption.
Full B-complex · Folate · B12 precursors
A patented whole-food B-vitamin complex from guava leaf and Holy Basil via water extraction. Contains the full B-complex including B1, B2, B3, B5, B6, B7, B9, and B12 precursors — all in natural food-complexed form. Food-matrix B vitamins have significantly higher cellular uptake than synthetic forms because they arrive with their natural co-factors. No synthetic pyridoxine, cyanocobalamin, or folic acid.
Inulin · Silica · Fructooligosaccharides
Bamboo is one of the highest plant sources of organic silica — essential for collagen synthesis, bone mineralisation, and connective tissue integrity. The inulin fraction is a prebiotic selectively feeding Bifidobacterium and Lactobacillus. Bamboo FOS has a lower fermentation rate than chicory inulin, producing less gas and bloating while delivering full prebiotic benefit.
Magnesium · Zinc · Tryptophan
Cold-pressed pumpkin seed provides magnesium in natural food-complexed form alongside zinc and tryptophan — three nutrients working synergistically for sleep, muscle recovery, and hormone balance. Magnesium deficiency affects an estimated 60–70% of the western population. Food-matrix magnesium has superior bioavailability compared to magnesium oxide or citrate supplements.
Cineole · Alpha-terpinyl acetate · Limonene
The dominant aromatic note of the Spiced Pineapple blend. Cineole (1,8-cineole) is an expectorant, bronchodilator, and has demonstrated antimicrobial activity against oral bacteria. Alpha-terpinyl acetate contributes the characteristic floral-spice aroma. Cardamom has been used in both Ayurvedic and Arabic medicine as a digestive and breath-freshening spice for over a thousand years.
Piperine · Terpenes · Alkaloids
Piperine is one of the most studied bioavailability enhancers in nutrition — increasing absorption of curcumin by up to 2,000% by inhibiting glucuronidation in the intestinal wall. Also enhances absorption of numerous other compounds including selenium, B vitamins, and beta-carotene. Whole freeze-dried berry preserves the full alkaloid and terpene matrix alongside piperine.
Bioavailable zinc · Iron · Carotenoids
The hummingbird tree is used in Ayurveda and Southeast Asian traditional medicine as a mineral-dense food plant. Provides zinc bound to organic plant ligands that enhance absorption compared to inorganic zinc salts. Also provides non-haem iron with natural Vitamin C co-factors from the same plant matrix to maximise uptake — a naturally co-packaged iron absorption system.
Mogrosides IV & V · Antioxidants
Mogrosides are triterpenoid glycosides 150–300× sweeter than sucrose with zero glycaemic impact. Mogroside V has demonstrated antioxidant activity comparable to some vitamins — meaning monk fruit in Omnia serves a dual function: bitterness suppression for green and earthy ingredients, and genuine antioxidant contribution. No bitter aftertaste at the doses used. Harvested in Guangxi province, China, where it has been used medicinally for centuries.
| Feature | Xstraw | Greens Powder | RTD Bottle | AG1 |
|---|---|---|---|---|
| Whole real ingredients | ✓ | — | — | — |
| Zero artificial additives | ✓ | — | — | — |
| 90% nutrient potency | ✓ | — | — | — |
| 30% higher absorption | ✓ | — | — | — |
| Plastic-free packaging | ✓ | — | — | — |
| Freeze-dried whole food | ✓ | — | — | — |
| Ready in 60 seconds | ✓ | ✓ | ✓ | ✓ |
"Nature meets neuroscience in your cup."